A generic domain name is a keyword or known word. You draw value from its immediate impact or the flex of being the one company that owns it, and only a great generic word, in a TLD. Shows leadership, longevity. Think Crypto.com Landwolf.com (see story) Cherry.xyz Chain.ai Blockchain.com Gate.IO Halo.xyz CoinMarketCap.com MyCrypto.com.

A Brandable Strategy take a made-up word, a portmanteau of combining known words or taking a known word and adding a prefix or suffix. Think Google, Hulu, Hacken.io


The ULTIMATE FLEX is using a known word as your domain name and then building your brand around the known word. Gemini.com Pepe.com.